Battling the Crisis
The world’s airlines will lose US$11 billion in 2009 with an unprecedented 15% revenue drop that will see industry revenues shrink by US$80 billion to US$456 billion. 2009 marks the close of 10 challenging years of an aviation Decennis Horribilis. Between 2000 and 2009, airlines lost US$49.1 billion, an average of US$5 billion a year.
There are signs of improving demand. But there is a lot of ground still to recover. Rising fuel costs and the lack of any significant improvement in yields are a continuing disaster. Airlines will remain firmly in the red in 2010 with US$5.6 billion in losses.
Conserving cash, controlling costs and carefully matching capacity to demand remain the keys to survival. This will require the whole industry – airlines, airports, manufacturers, the financial industry – to work together. This panel brings together key players to discuss the strategies for surviving the industry crisis. |